"Consumers are very interested in the goodness benefits of chocolate, including the "explosive growth" in dark chocolate. The two new offerings expand the antioxidant benefits to milk chocolate. Hershey's Whole Bean Chocolate contains 40% less sugar than the leading milk chocolate bar, has 7 grams of fiber, and delivers 180 mg of flavanol antioxidants.
Ad will appear in national publications, including Good Housekeeping, Real Simple, People, Readers Digest, The New York Times, More, Country Living, Oprah and Shape.
Sampling will be done in large national grocery stores and mass merchandisers such as Albertsons, Safeway and Wal-Mart.
-- Sarah Mahoney