First came the lack of health benefits for workers. Then the Julie Roehm scandal. Now Wal-Mart is contending with WakeUpWalMart.com, a new nationwide media initiative to pressure the company, the
biggest importer of port containers, to reverse its lobbying efforts against 100% scanning of containers. The first phase of the national ad campaign, a 30-second spot, will air in 16 cities and 14
states, including port cities Baltimore, Houston, Philadelphia and New York. It will also air in two presidential battleground states: Iowa and New Hampshire. The 30-second spot can be now viewed at
WakeUpWalMart.com and Youtube.com.
