Spike Brands Joins iFILM To Draw Lucrative Male Demo

  • March 23, 2007
iFILM and spiketv.com, both divisions of MTV Networks, will team up to create a Web platform for men 18-34 under the Spike brand. This new integration among the MTVN Entertainment Group properties marries iFILM's online viral video presence with Spike TV's broadband and TV assets. The newly created iFILM/spiketv.com group will report to Erik Flannigan, senior vice president, digital media, MTVN Entertainment Group.

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