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New Star At Magna Global

  • Adweek, Monday, March 26, 2007 11:15 AM

Cathy Tankosic has signed on with Magna Global Entertainment as an executive vice president and will work to find new ways to create branded entertainment content across various media. Hers is the first top level appointment by Bill Hilary since being named Magna's president last year. The move highlights the emphasis agencies and clients place on having in-house content creation capacity.

Tankosic, who has worked at Comedy Central and MTV Networks, will also solicit new business and expand the company's existing portfolio. "Cathy has a unique skill set, in that she has extensive marketing, advertising, creative management and digital experience. I am thrilled that she has joined our team," says Hilary. When she worked at Comedy Central, she helped re-brand the channel and launch and/or support some of its biggest hits, including "Chappelle's Show," "The Daily Show With Jon Stewart" and "South Park."

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