RedPelican Spread Its Wings
Sep 24, 2003, 12:00 AM
RedPelican Software announced its official corporate launch yesterday, along with plans to offer their inaugural product-RedPelican InFlight-a Web-based platform built specifically for marketing communications teams responsible for managing numerous multi-channel programs and campaigns. InFlight was developed to fill "the marketing communications (marcom) process void" that has been created as a result of marketers' inability to easily create, deploy, and manage marketing programs without relying on other corporate departments (such as IT) and/or external agencies. By automating the marcom process and empowering marketing teams to personally manage an array of campaigns and programs, InFlight trims down operational expenditures and reduces marketing's dependency on IT and third-party agencies.