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Wendy's Out With Frescata Spring Line

Mar 28, 2007, 5:00 AM
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Wendy's is launching a seasonal extension to its Frescata sandwich line, Chunky Chicken Salad, with celery, onion, green pepper and Dijon ranch sauce and topped with tomato and lettuce on artisan bread.

Merchandising began this week in Wendy's restaurants. Ad support in national magazines will continue into May as will health club panel posters throughout a network of 2,700 health and fitness clubs.

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