News Brief

Clarification: Auction Discounts Not Attributable To Specific Web Properties

The percentage discounts attributed to Eric van den Heuvel, director of media solutions at The Gate Worldwide in Tuesday's story about the agency's online auction of a portion of client State Street Global Advisors' advertising account ("Agency Uses Unusual Means To Negotiate Online Ad Buys: Online") were not intended to refer to specific companies bidding in the auction, but reflect the account's historical pricing across multiple Web properties over the past 12 months.
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