The Distilled Spirits Council issued its fifth semi-annual report detailing complaints about 16 alcohol ads, actions taken by the industry's internal review board and the response by each advertiser.
The ads in question ran in print, television and the Web. Of the 16 ads reviewed, nine were found in violation. Of those nine, only one company failed to take corrective action. The most significant
code review board action was a media buying summit to enhance industry-wide compliance with the 70% 21+ placement provision.
