News Brief

VML Named Cadbury Schweppes Interactive AOR

Cadbury Schweppes, maker of Dr. Pepper, Sunkist and Snapple, has named Kansas City-based VML as its agency of record for all online and interactive marketing duties, the agency announced this week.

VML, a member of the WPP Group, said it will handle digital strategy, Web site development, online creative and online media production, as well as emerging technology engagements. Mediaedge Interaction will retain interactive media planning duties.

Initially, VML will handle work for Dr Pepper, 7UP, Sunkist, Snapple, Mott's, Rose's, Yoo-hoo, Nantucket Nectars and A&W Root Beer, the release said.

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