FTC Seeks Info On Ads To Kids
Ad Age, Tuesday, April 17, 2007 10:30 AM
The Federal Trade Commission is about to hit a wide range of food and beverage companies with compulsory requests for information about their policies on advertising to kids. Formal notice of the orders should come this week, with individual company requests likely in the summer.
"We hope to get a more complete picture of marketing techniques for which publicly available data haz so far been lacking," says FTC Chairman Deborah Platt Majoras. This effort is exploring not only traditional TV, print and radio advertising, but will provide an analysis of all of the many other ways that the industry reaches children. It will address in-store promotions, events, packaging, the Net and product placement in video games, movies and television programs."
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"We hope to get a more complete picture of marketing techniques for which publicly available data haz so far been lacking," says FTC Chairman Deborah Platt Majoras. This effort is exploring not only traditional TV, print and radio advertising, but will provide an analysis of all of the many other ways that the industry reaches children. It will address in-store promotions, events, packaging, the Net and product placement in video games, movies and television programs."
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