Some outsiders see signs of a bigger turnaround that reflects
improving product development by Coke scientists, snazzier marketing and patched-up relations with bottlers. Katie Bayne, CMO for Coke's North American business, says company officials are meeting
monthly with bottlers to analyze consumer feedback and swap ideas on how to sell more Coke Zero. In previous launches, "we'd just put it out there," she concedes.
Analysts say much of the rise is a result of strong growth in emerging markets where consumers aren't bored by sodas. But they remain concerned about whether the company can reverse declines in soda sales in its flagship market, North America.
advertisement
advertisement
Read the whole story at The Wall Street Journal (subscription required) »