MindShare Melds Clients In Multimedia Effort
"While their products and services are on opposite ends of the spectrum, both brands share a keen understanding of a mom's life and offer solutions to help her stay connected and look her best," he says. The project starts with a Web-based series called "In the Motherhood," starring "The King of Queens" actress Leah Remini, directed by Peter Lauer of "Malcolm in the Middle."
Plans call for the production of five five-minute episodes, with the possibility of a "second season." The two clients are 50-50 partners and the series will be promoted on "The Ellen DeGeneres Show," which will feature clips from them over a 10-week period starting this week. And DeGeneres will push her viewers to submit their stories, while featuring Remini on her program.