TV Guide, NBC's 'Earl' Team For Interactive Promo
Apr 23, 2007, 7:00 AM
TV Guide has partnered with NBC and Twentieth Century Fox Television for an unusual interactive promotion. The NBC sitcom "My Name Is Earl" will air the first original "Laugh 'n Sniff" interactive episode on May 3. Viewers can have an interactive experience with the episode by using a special scent card available in the magazine's April 30 issue. During the episode, viewers will be prompted via on-air graphics to rub one of six corresponding numbered boxes on TV Guide's "Laugh 'n Sniff" scent card, which will release aromas pertaining to the "My Name Is Earl" story line. The card is sponsored by Oreo.