New York Times Launches PLAY EMail Newsletter
Apr 23, 2007, 6:00 AM
The New York Times late last week launched a new weekly e-mail newsletter from PLAY, the sports magazine of The New York Times. The free newsletter, to be distributed each Thursday beginning on April 26, will feature the voices of PLAY's writers and editors on related subjects. Interactive and multimedia features will also include readers' opinions and polls. The newsletter will launch with a base of nearly 9,000 subscribers, and the Times plans to promote the newsletter online and in print.