AOL India Will Target Teens With Thursday Launch

April 23, 2007

Interactive media planners will have a viable new channel to help their clients reach targets in the Indian young adult market, as AOL is expected to launch its India portal on Thursday.

The ISP will tailor original audio and video content, in addition to its traditional email and instant messenger capabilities, to the 14- to-18-year-old demographic. The company has registered two domains, aol.in and aol.co.in, and president and COO Ron Grant will be on hand for the launch.

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