American Business Media Monday unveiled plans for a January launch of "Business Media Matters," a monthly e-newsletter aimed at media planners and buyers and marketing executives. The e-pub, which
will debut by the middle of the month, will be used to deliver the messages of ABM members to the ad industry. The ABM said it would also use the publication to distribute research documenting the
value of B-to-B media, as well as case studies of successful campaigns.
