Video-Sharing Startup Metacafe Expands Sales Team
The new regional vice presidents, based in New York and the San Francisco Bay Area, are part of Metacafe's larger efforts to expand in the highly competitive video-sharing market.
Earlier this year, independent Metacafe--long the focus of acquisition rumors--brought on Bud Colligan, the former head of software maker Macromedia, as its executive chairman. Erik Smith joined as vice president of content and programming.
In addition, Mort Greenberg came on as vice president of sales, and Allyson Campa joined as vice president of marketing. Greenberg came over from IAC Advertising Solutions, an operating business of IAC/InterActiveCorp, where he served as vice president of media sales strategy and development. Before joining Metacafe, Campa served as CEO of Bravanta Inc., an online incentive programs company that she founded.
By contrast, Metacafe video-sharing rivals like Revver and Guba have spent the last year shedding staff; Guba co-founder Thomas McInerney recently stepped down as CEO, for example.
Recent Online Media Daily Articles
-
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ...
Be the first to comment on "Video-Sharing Startup Metacafe Expands Sales Team "
Leave a Comment