NYT Launches Campaign Touting Recruitment Services

  • January 23, 2004
The New York Times has debuted a NYC-area ad campaign around its print and online recruitment services. While the "Real jobs. Right now" ads will be featured on TV, radio and the Web, the campaign will include a sizable outdoor component, with actual job listings running on electronic signs on NYC taxis, ABC's Times Square jumbotron, and LED panels at subway entrances.

"There's nothing more frustrating for job seekers than sifting through outdated listings on job boards," said NYT vice president of marketing services Alyse Myers in a press release. "Our new ad campaign promotes the fact that there are good jobs out there right now."

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