Google Enhances AdWords
Jan 23, 2004, 12:00 AM
Google has made some changes to its free conversion tracking tool for AdWords campaigns. Advertisers can now determine not only the total value generated by each type of conversion, but also the number of instances of each particular event: page views, sales, leads, and sign-ups. The update will be offered as a free service for AdWords advertisers. The new data can be found on the advertiser's Custom Reports page, and will enable advertisers to better understand the number and type of user actions that result from an ad click.