News Brief

Fireclick Adds Marketing Capabilities

Web analytics provider Fireclick has added two new tools to its Netflame marketing suite. Fireclick Reporter is a Microsoft Excel plug-in that allows site managers to create and distribute Web analysis reports using the familiar Excel Workbook or spreadsheet. The Fireclick Reporter can retrieve real time and historical data from the Netflame network and populate a spreadsheet with desired information, automatically generating associated charts and graphs. The second tool, Campaign Data Synchronization, provides online businesses with the ability to programmatically import cost information for online marketing campaigns such as paid search, e-mail, affiliate programs, and banner ads.