Toronto-based Maxxmedia, which for the past three years operated as a division of Arnold Worldwide Canada, has been renamed MPG / Maxxmedia. President David Chung will remain in his current role and
report to Jim Rose, president and CEO, MPG North America. Otherwise, there will be no change in management, staff or client responsibilities. MPG combines with Arnold Worldwide Partners and the Euro
RSCG Network to represent the three international operating pillars of Havas. Over the past few years, media operations from Arnold and Euro RSCG have been consolidating under the MPG umbrella.
Maxxmedia has recently won major clients like Audi Canada, Reckitt Benckiser, and Universal Films.
