• ClickZ, Wednesday, May 9, 2007 10:33 AM

Google on Tuesday unveiled a more boardroom friendly version of its analytics product, in an attempt to make it even more accessible to non-technical users. The program has received a major overhaul, including a new design and a richer, more varied performance report.

"It's not just one lonely number sitting on the page, telling you if your traffic went up or down," Brett Crosby, senior manager of Google Analytics, explained. "We present it with other data, so you can see if the data show that things are good or bad. Maybe your visits are down, but your conversions have tripled."

The end result is a free analytics product that allows backend professionals to do more sophisticated analysis while presenting the material in a digestible way for site owners. Rising tides lift all boats, and so an improved Google Analytics should help Web publishers optimize their sites' performance, which means more ad revenue for everybody.

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