News Brief

Atmosphere BBDO Goes Mobile With Bear

Interactive agency Atmosphere BBDO has added mobile marketing expertise with the hiring of David Bear, formerly with ipsh! New York, as its executive director, mobile. As vice president, business development at ipsh!, Bear managed strategy, planning, creative and account management for mobile initiatives at numerous Omnicom agencies including BBDO, OMD, PHD, Tribal DDB, Targetbase and Javelin Direct.