News Brief
Cars.com Signs Deals With Online Programs
May 18, 2007, 5:00 AM
Cars.com has inked sponsorship deals with several online programs on
ABC.com, including "Lost," "Desperate Housewives," "Grey's Anatomy,"
"Ugly Betty" and "Dancing with the Stars."
The company says the sponsorship is part of a brand effort targeting consumers who are in the market for new vehicles. The effort includes ads on news and information websites including MSN, ESPN.com, MapQuest.com and CNET.com.
The Chicago-based company launched a broadcast and print campaign earlier this year.
--Karl Greenberg
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