Discovery examined
the possibility of selling the stores, but found little interest from potential buyers, a Discovery executive says. Online sales of Discovery merchandise are up 144% in 2007, compared with the same
period last year, the company says--partly on the strength of DVD sales of Discovery's hit, "Planet Earth."
The company recently bought out one of its few owners, Cox Communications, to simplify its ownership structure with the goal of becoming a publicly traded company in the near future. Yesterday's announcement likely will make Discovery more attractive to public investors.
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