News Brief

Everlast, U.S. Amateur Boxing Sign Two-Year Deal

May 21, 2007, 5:00 AM
  • Comment
  • Recommend (1)
Subscribe to Marketing Daily

Tags

Everlast Worldwide--manufacturer, marketer and licensor of sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name--has signed a two-year sponsorship and licensing agreement with U.S. Amateur Boxing, the national governing body for the sport of amateur boxing.

Everlast will be the exclusive boxing equipment supplier for USA Boxing and its athletes for all USA Boxing and International Amateur Boxing Association-sanctioned tournaments, world competitions, Olympic trials, and camps. Everlast boxing equipment will be used at all USA Boxing-sponsored events and shows in preparation for the upcoming Olympic Games in 2008.

In addition to signage at various events and print advertising, Everlast will further support USA Boxing through promotional campaigns at various retailers, co-branded packaging on Everlast equipment, in print publications including the Everlast catalog, on the Internet and at boxing events.

Be the first to comment on "Everlast, U.S. Amateur Boxing Sign Two-Year Deal "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives