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Qwest Ad Claims Inflate Consumer Satisfaction

A new ad campaign from Qwest claims that 72% of Web surfers in a recent "Broadband Challenge" found its premium service as fast or faster than rival Comcast's. But like most ad campaigns, this one is an example of a company putting its product in the best light possible as the figure cited begs the question of how many thought Qwest DSL actually was faster.

Here's the answer: 38%. In addition, 34% said the two were the same, and 28% thought Comcast had better speed. Also, the test had a margin of error of plus or minus 9.8% points and that is too high to make definitive conclusions about the results, said the newspaper, noting that most reputable polls have margins of 4 points or so.

Read the whole story at Rocky Mountain News »

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