Ads Soar At NYT Travel Mag
Not surprisingly, the top category was hotels, with 40 pages and new advertisers, including Ultimate Resort and Waldorf-Astoria. "The New York Times' May issue of T travel magazine has a strong appeal to the luxury segment marketers in travel as well as fashion," says Lou Fabrizio, vice president of advertising at the newspaper. "Our gains in this past issue came from these segments."
Among the other new marketers on board are Ilias Lalaounis, Nebraska, San Antonio, Talisker, Visa and Procter & Gamble.