Ads Soar At NYT Travel Mag
DMNews, Monday, May 21, 2007 11 AM
Defying the newspaper industry's down trend, The New York Times Magazine 's spring T travel issue has 98 ad pages, a 6% increase over last year. The news comes after the travel publication was named No. 1 in advertising pages for 2006, according to Publishers Information Bureau.
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Not surprisingly, the top category was hotels, with 40 pages and new advertisers, including Ultimate Resort and Waldorf-Astoria. "The New York Times' May issue of T travel magazine has a strong appeal to the luxury segment marketers in travel as well as fashion," says Lou Fabrizio, vice president of advertising at the newspaper. "Our gains in this past issue came from these segments."
Among the other new marketers on board are Ilias Lalaounis, Nebraska, San Antonio, Talisker, Visa and Procter & Gamble.
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