Ads Soar At NYT Travel Mag
DMNews, Monday, May 21, 2007 11 AM
Defying the newspaper industry's down trend, The New York Times Magazine 's spring T travel issue has 98 ad pages, a 6% increase over last year. The news comes after the travel publication was named No. 1 in advertising pages for 2006, according to Publishers Information Bureau.
Read the whole story at DMNews »
Not surprisingly, the top category was hotels, with 40 pages and new advertisers, including Ultimate Resort and Waldorf-Astoria. "The New York Times' May issue of T travel magazine has a strong appeal to the luxury segment marketers in travel as well as fashion," says Lou Fabrizio, vice president of advertising at the newspaper. "Our gains in this past issue came from these segments."
Among the other new marketers on board are Ilias Lalaounis, Nebraska, San Antonio, Talisker, Visa and Procter & Gamble.
Recent Around the Net In Media Articles
-
CBS Nets Tony Awards Through 2018 May 22, 11:51 a.m.
CBS has reached a new broadcast agreement with the Broadway League and the American Theatre Wing ... -
TV Networks Concerned Over Nontraditional Competition May 21, 5:09 p.m.
The day has come when TV networks not only have to compete with fellow networks with ... -
New Media Replaces Old In New York's Times Square May 21, 5:09 p.m.
Yahoo, the giant Web company that agreed on Sunday to buy Tumblr for $1.1 billion, is moving ... -
A First: Pay TV Loses Subscribers May 21, 8:14 a.m.
Video subscriber gains in the first quarter of 2013 by top U.S. service providers were not ... -
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ... -
Amazon Changes Media Agencies May 20, 3 p.m.
Amazon awarded IPG’s Initiative its global media account, following a review. WPP’s Mindshare previously handled the ... -
Cable Increases VIewership Cross-Platform May 20, 10 a.m.
Tthe Cabletelevision Advertising Bureau reports increases in consumption of cable content and brands across multiple screens. ... -
Layoffs at BBDO, GSP May 17, 2:24 p.m.
Following the loss of substantial accounts, like Gillette and Chevrolet, BBDO and Goodby, Silverstein & Partners ... -
N.Y. Post Axing 10 Most Senior, HIghest Paid May 17, 2:24 p.m.
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees ... -
Time Warner Cable May Take Stake In Hulu May 17, 9:59 a.m.
Time Warner Cable is considering taking an equity stake in online-video site Hulu LLC, according to ...


Be the first to comment on "Ads Soar At NYT Travel Mag "
Leave a Comment