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Publicis In On Smith Barney Account Review

Adweek, Wednesday, May 23, 2007 10:30 AM

Publicis has come late to the party in Smith Barney's estimated $35 million account review, bringing the number of finalists to four, insiders says. The process has been extended to give the shop time to prepare for its presentation, while the other agencies still standing -- McCann Erickson, Young & Rubicam and Gardner Nelson & Partners -- pitch this week and next.

Publicis will bat clean-up shortly afterward. Creative and media duties are both in play. The account popped open when Hill, Holliday, Connors, Cosmopulos snared creative duties for the global wealth and investment management division of Bank of America, a competitor.

Smith Barney is part of Citigroup, owner of Citibank, which named Publicis its lead global agency last month.

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