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Starcom Captures Captivator, Taps Arc's Lowell To Oversee New Approach

May 24, 2007, 8:00 AM
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In what is likely the first title of its kind at a major media shop, Starcom Wednesday said it hired John Lowell as vice president-director of captivation, responsible for overseeing a team of "captivation specialists." Lowell, who reports to Starcom Chief Client Officer Andrew Swinand, was vice president-director of Innovation at parent Publicis' Arc Worldwide unit.

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