General Mills Places Yoplait In Sponsored TV Show
"We are always looking for appropriate ways to reach our consumers, and participating with this new show is a good fit with our brand," says David Witt, a Yoplait spokesperson. "We will have Yoplait billboards during commercial breaks with our logo and copy. And the product will be shown in one of the scenes."
"She's Moving In" features couples who have decided to live together and focuses on the design and decor issues they face.
--Nina M. Lentini