News Brief

Kraft Sponsoring 'Idol'-Related Jingle Contest

For the second year, Kraft's Oscar Mayer brand is sponsoring "American Idol" through its "Sing the Jingle, Be a Star" promotion, which is being marketing via broadcast, on pack and online.

The "Idol" name and imagery will be featured on 250 million packs of Oscar Mayer lunch meats, hot dogs, corn dogs and bacon.

Consumers are invited to sing the "Oscar Mayer Wiener Jingle," the "Bologna Song" or an Oscar Mayer Spanish jingle for submission through Oct. 31 via the touring WienerMobile, by mailing a videotape or DVD or by uploading entries to SingtheJingle.com.

Twelve finalists will be selected and posted on the site from Jan. 15 to Feb. 15, when consumers may vote for their favorites. That vote along with a panel of judges will select three Grand Prize winners, who will receive the chance to appear in a nationally televised Oscar Mayer commercial, a trip for two to the American Idol Season 7 Finale and commercial taping location.

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