Adlink To Target Latino Viewers
Jan 1, 2000, 12:00 AM
Adlink is giving advertisers a new opportunity to directly target the 6.3 million Latinos living in Los Angeles. Adlink has created an internal Latino division and has added two Latino-popular cable networks - Galavision and Fox Sports World Español - to its roster of 40 cable networks. The Latino population in Los Angeles accounts for $57 billion in buying power and represents 20 percent of the entire U.S. population. The total buying power of Latinos in the U.S. is $273 billion. Reaching those Latinos in Los Angeles is best done via cable television. According to the Los Angeles Nielsen Latino Sample, May 1999, clustering Galavision and Fox Sports World Espanol with other networks having high Latino viewership yields a total of 20.4 primetime Latino household rating points. The other networks are Nickelodeon, The Cartoon Network, MTV, Fox Sports West, USA Network, The Discovery Channel, Lifetime, The Learning Channel, TBS, ESPN and A&E.