• May 30, 2007

Nearly 19 million consumers downloaded a game to their mobile phone in first-quarter 2007, Telephia reports. This 47% increase in downloads from last year underscores the growing popularity of mobile games--and Third Screen Media has partnered with mobile entertainment provider Hovr to deliver this audience to advertisers.

"In-game advertising will become a popular choice for advertisers looking to target the most sought-after younger demographic," said Jeff Janer, chief marketing officer at Third Screen Media.

Through its TSM|Network, Third Screen Media will sell, manage and deliver advertising for Hovr's free mobile game communities--communities that are supported through advertising content embedded into the games.