News Brief

Third Screen Media Partners With Hovr To Deliver Mobile Gamers

May 30, 2007, 6:00 AM
  • Comment
  • Recommend
Subscribe to Online Media Daily


Nearly 19 million consumers downloaded a game to their mobile phone in first-quarter 2007, Telephia reports. This 47% increase in downloads from last year underscores the growing popularity of mobile games--and Third Screen Media has partnered with mobile entertainment provider Hovr to deliver this audience to advertisers.

"In-game advertising will become a popular choice for advertisers looking to target the most sought-after younger demographic," said Jeff Janer, chief marketing officer at Third Screen Media.

Through its TSM|Network, Third Screen Media will sell, manage and deliver advertising for Hovr's free mobile game communities--communities that are supported through advertising content embedded into the games.

Be the first to comment on "Third Screen Media Partners With Hovr To Deliver Mobile Gamers "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Articles

>> Online Media Daily Archives