• May 31, 2007

Six Flags and Masterfoods are teaming to make the latter's Starburst the title sponsor of the former's Thursday Night Concert Series, which means Starburst gets a slew of other marketing ops within the theme and water parks.

The series runs June 21 through Aug. 9 and will feature leading recording artists with major appeal, including Ne-Yo, Cheyenne, Gym Class Heroes, Cartel, The Jonas Brothers, Jojo and Ryan Cabrera.

Six Flags will create a special VIP seating section for each concert, available to a limited number of guests who purchase Starburst Fruit Chews in the park that day. Starburst and Six Flags will also team up to offer a national sweepstakes promotion featuring a grand prize trip for four to the Six Flags concert of the winner's choice.

--Karl Greenberg