News Brief

Six Flags, Masterfoods Team On Concert Series

Six Flags and Masterfoods are teaming to make the latter's Starburst the title sponsor of the former's Thursday Night Concert Series, which means Starburst gets a slew of other marketing ops within the theme and water parks.

The series runs June 21 through Aug. 9 and will feature leading recording artists with major appeal, including Ne-Yo, Cheyenne, Gym Class Heroes, Cartel, The Jonas Brothers, Jojo and Ryan Cabrera.

Six Flags will create a special VIP seating section for each concert, available to a limited number of guests who purchase Starburst Fruit Chews in the park that day. Starburst and Six Flags will also team up to offer a national sweepstakes promotion featuring a grand prize trip for four to the Six Flags concert of the winner's choice.

--Karl Greenberg