White's responsibilities include identifying and securing partnerships with leading publishers, managing the team that oversees the negotiation and delivery of Vibrant's in-text ad campaigns, and collaborating with Vibrant's product development team to roll out new features.
Vibrant Media said it currently reaches 82 million unique users worldwide, including 50 million in the U.S. It delivers targeted ads when a user mouses-over double-underlined words within Web text.