Out to Launch

Levitz looks for a partner in the personals. Make a baby online. Attend minor league baseball games. Let's launch!

Grocery chain bigg's launched a TV, radio and outdoor campaign in the Cincinnati metro area that educates shoppers about its revamped stores in a nontraditional way. Well done. The TV ads are quite funny. A man nervously sits in a room waiting for a doctor in "Steak," with the top of his nose white and flattened. Turns out he pressed his hands and nose to the clear glass case where the steaks reside. Watch the ad here. A family runs to their front yard, opens wide, and is sprayed with a garden hose in "Sauce." Earlier that day, Dad picks up a bottle of hot sauce and says to his wife, "How hot can it be?" Click here to watch the ad. "Melons" takes place in an elevator where a man feels the heads of two riders much as he would a melon. Watch the ad here. OLSON created the campaign and US International Media handled the media buy.

The Financial Times launched the second phase of its branding campaign last week with a TV spot that's just as intriguing as the phase-one print campaign. The commercial is running on Bloomberg, CNN, CNBC, BBC World and Euronews and highlights how business influences different aspects of modern life in unexpected ways. "We live in a world where money can buy you love and love can end in money. A world where reputations are made and sold..." says the voiceover, concluding with the tag line, "We live in Financial Times." Watch the ad here. DDB created the ad and BJK&E brokered the media buy.

Ahoy! Bruce Campbell channels a lounge-singing Simon Le Bon in an ad for Old Spice's Ahoy body spray. Serenading a group of ladies, some sprawled on a shag carpet, Campbell covers the Duran Duran song, "Hungry Like the Wolf" and has the women buzzing around him by the end of the spot. The ad comes in 30- and 60-second versions. Click here to watch the shorter version. The longer version was revised. See if you can "shoulder" the burden and find the difference. Click here and here to watch the ads. Wieden + Kennedy Portland created the campaign and handled the media buy.

Maiden Lane created a print, outdoor and interactive campaign for Bloom Energy, an energy drink targeting women 25- to 40-years-old under the Del Monte Food umbrella. Using the tagline "Spread Good Energy," the campaign depicts women participating in various activities where energy is a necessary component needed. One ad features a group of women in yoga class; another shows a teacher interacting with her students; a third stars a mom adjusting her young daughter's costume. Three women take the afternoon off and bike at the beach in the final ad. Click here, here, here and here to see the ads. Creative drives traffic to the newly launched Bloom Energy Web site. Online ads are running on iVillage, Daily Candy and CitySearch; outdoor ads can be found in transit shelters and shopping mall kiosks.

Levitz Furniture launched a series of ads in Sunday's edition of Newsday in some unusual places. Furniture ads ran in the help wanted, travel, personals and automotive sections. An ad for a recliner in the personals section, for instance, says "Recliner seeking man. For long afternoons of watching football, extremely laid back." See the ad here. The ad appearing in the automotive section hawks a "red convertible" (a pull-out sofa bed), while the travel section ad promotes "first class seats: leather, suede and hardwood." Click here to see the ad. DeVito/Verdi handled the creative and media buying aspects.

Madison Mallards, a college-level baseball team in Wisconsin, launched a local print campaign in an effort to fill those seats. The promotion highlights the pre-game festivities, which include live music, games and a play area for kids. Ads resemble old carnival and circus posters, featuring a Mallards player and quirky copy: "Catching a foul ball is easier when your hands are covered in cotton candy," reads one ad. See it here. "Start with Oktoberfest, Remove the Lederhosen, Add a Seventh Inning Stretch, And There You Have It," reads another. Click here and here to view more ads, running in Madison Magazine and the Wisconsin State Journal. Shine Advertising created the campaign and media buying was handled in-house.

It's not easy to make a baby online. But it's possible, thanks to the Knocked Up Baby Maker. The site promotes the upcoming movie about a one-night stand between two complete opposites that ends with a bun in the oven. Visitors can upload photos of themselves and their significant other to create a baby, or choose characters from the movie. The end result can be emailed to friends and included in the baby album on the site, created by A.D.D.

The United States Navy launched a TV campaign in March focusing on the organization's relief and humanitarian efforts. One ad shows the Navy aiding in tsunami relief in Indonesia and rescuing Hurricane Katrina victims. "If you want to do great things in your world, spend some time in ours," concludes the voiceover. Watch the ad here. Another ad features air, sea and land drones released into dangerous situations, while the final ad describes the sudden intensity of waves that barraged Southeast Asia in 2004. Click here and here to see the ads that are also running online in formats ranging from 10 to 90 seconds. Campbell-Ewald created the campaign and handled the media buying and planning.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.
  • NEW! Social Media Memes, Vomiting Unicorn, Star In Latest Truth Campaign

    The truth launched a 60-second ad called "It's A Trap," during MTV's Video Music Awards. The ad uses popular stars of social media memes like Overly Attached Girlfriend, ErmahGerd Girl and Ducreux, to encourage teens to stop smoking. I don't know about you, but I had to look up every ...
  • NEW! Tiny Dancer Sells Home Insurance In Adorable Ad For John Lewis

    John Lewis Insurance may have created the most adorable ad to sell home insurance. The 90-second ad is set to Elton John's "Tiny Dancer" and stars an adorable girl dancing around her house. She takes her craft seriously and she's a work in progress. Many living room objects, and even ...
  • RE:Shakespeare App Makes Shakespeare Understandable For Teens

    Random Android App of the week: Samsung Electronics UK and the Royal Shakespeare Company teamed up to create RE:Shakespeare, an app featuring actors who break up long scenes from Shakespeare plays into manageable chunks for kids 11 to 14 years old. The app features interactive games and videos and is ...
  • Red Lion Canada Revamps Website

    Toronto-based Red Lion has revamped its website, making the layout explorable in a way that's similar to Google Maps or Street View. And it's mobile-friendly, allowing users to navigate digital cities by tilting and moving their mobile devices in different directions. The site was created in-house over the course of ...
  • Destination XL Gives Men The Rock-Star Treatment

    Destination XL launched a trio of ads where men feel superhuman in the "You're Looking Good" campaign. DXL gives men with waist sizes 38 and up affordable and extensive clothing options that are stylish and well-fitting. In the first ad, seen here, a man finds a blazer that fits great, ...
  • Snickers Outdoor Campaign in NY Highlights Actual Mistakes Found Throughout City

    Snickers launched an outdoor campaign earlier this summer as part of its "You're not you when you're hungry" campaign that highlights actual mistakes found throughout New York City. Stickers for Snickers were placed aside some epic fails -- perhaps installed by workers who needed a Snickers. There's a lock placed ...
  • NEW! Marshawn Lynch Sells Skittles On Live TV

    Home shopping channel EVINE Live got ready for the upcoming football season Tuesday morning by welcoming Seattle Seahawks running back Marshawn Lynch, on a live broadcast to sell Skittles. The die-hard Skittles fan teamed up with host Allison Waggoner and spent more than five minutes selling wholesale-sized amounts of Skittles ...
  • NEW! California Milk Advisory Board Gets Real

    The California Milk Advisory Board (CMAB) has shifted its  campaign focus with "Return to Real," a series of TV spots that launched last week. "Return to Real" places the happy talking cows on the back burner, replaced by a focus on wholesome food and the farmers who produce it. Each ...
  • NEW! Ronda Rousey Stars In Latest Carl's Jr. Ad

    Is this the new breakfast of champions? Ronda Rousey shows her sweet side as she takes down her Cinnamon Swirl French Toast Breakfast Sandwich in a 30-second ad for Carl's Jr. "Winning Combination" shows the breakfast sandwich interspersed with footage of Rousey and her championship belt, along with her kicking ...
  • NEW! Do A Good Deed On 9/11 Day

    The 9/11 Day organization, a nonprofit that encourages good deeds and service on 9/11, launched a TV campaign leading up to the 14th anniversary that focuses on the children born on Sept. 11, 2001. More than 13,000 babies were born that day. A 60-second spot presents one such girl, named ...
>> Out to Launch Archives