Back to the Future

Recent Show Daily Articles

• Looking for more offline data for marketers -- in a online world  May 23, 5:18 p.m.

    A future big data grab for marketers  -- and data companies -- is in collecting ...

• Don't Believe The KPI Hype!  May 23, 4:12 p.m.

  Beware of baloney KPIs -- and Facebook “likes” in particular! So stressed experts on an afternoon ...

• Evidon: W3C's Effort To Forge Do-Not-Track Agreement Has 'Already Failed'  May 23, 3:11 p.m.

  The Internet standards group World Wide Web Consortium has been trying for two years to figure ...

• How McCormick Spiced Up Web Presence  May 23, 2:35 p.m.

  If you’re not aware, flavor company McCormick relaunched its Web site earlier this year. Trying to ...

• Experian Takes Universal View Of Data  May 23, 12:21 p.m.

  Marcus Tewksbury, Global Vice President of Product Strategy, Experian Marketing Services, said the split between offline ...

• Properly Valuing Data  May 23, 12:02 p.m.

  How do you come up with the right campaign metric for measuring success? "Does it impact ...

• Lack Of Data About Data Drives Opportunity  May 23, 12:02 p.m.

  Richard Frankel, president, Rocket Fuel, argues there won’t be a standard for evaluating the value of ...

• The Year Of Big Data? More Like The Decade Of Big Data  May 23, 11:49 a.m.

  Speaking at OMMA DDM in New York this afternoon, John Simpson, managing director, Blue State Digital, ...

• HarperCollins' Boyle On Boiling Your Data  May 23, 10:54 a.m.

  Echoing the positions of other experts at OMMA DDB on Thursday, David Boyle, SVP of Consumer ...

• That's Funny, David Boyle Doesn't Look Blueish  May 23, 10:44 a.m.

  David Boyle, the consumer insights guru at HarperCollins Publishers describes himself as a “data geek” and ...