SendTraffic Bows Keyword Value Metrics
Feb 20, 2004, 12:00 AM
SendTraffic has announced the debut of Keyword Value Metrics, a new product for tracking the return on investment of search ad buys. The interactive marketing firm says that the new product is designed to help clients attribute actual revenue to individual keywords and plan bid strategies that help increase ROI. SendTraffic says that Keyword Value Metrics matches individual keywords to the actual sale price generated by a particular keyword.