News Brief
eDiets Chooses DFA
Feb 18, 2004, 12:00 AM
eDiets, an online diet site consisting of personalized advice, information, products and services, has selecetd DoubleClick's DART for Advertisers and DART for Publishers as its exclusive online ad management systems. DoubleClick will provide ad serving solutions to enhance the efficiency and performance of eDiets' online campaigns throughout North America and Europe, and will also provide ad inventory management for eDiets' website.
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