• Multichannel News, Monday, June 18, 2007 10:30 AM

Jack Daniel's has signed a product-integration deal with AMC original series "Mad Men" and the net is working on several other similar deals as well. Arlene Manos, president of Rainbow National Network Advertising Sales, says AMC is working on two other pacts: "We have to make something happen in the next couple of weeks," she says. "The show is coming together rapidly."

As part of the deal with Brown-Forman's Jack Daniel's, the spirit will be incorporated by name and placement in three episodes this season. And Matt Weiner, the show's creator, writer and executive producer, says he has "no problem" with Jack Daniel's being part of the show, since drinking and smoking were so much a part of the world where it is set: Madison Avenue 50 years ago. "I'm OK with anything that gives the show texture, that authenticity."

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