Initiative Creates Innovations East

  • June 19, 2007
Initiative North America established an East Coast presence for its Los Angeles-based Innovations unit. Dave Rosner, previously a project manager and based in Initiative's Los Angeles office, has been named director, Innovations, Initiative East, and will move to New York to head the group. In addition, former account manager Jonathan Haber has been named director, Innovations, Initiative West. Lastly, Greg Castronuovo, formerly vice president, group account director, was elevated to senior vice president, group account director, Entertainment.

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