News Brief

Playboy Online Taps Gorilla Nation

Playboy Online has enlisted Gorilla Nation as ad rep for its network of sites, including Playboy.com, TheArticles.com and PlayboyU.com. GN will focus exclusively on travel, pharmaceutical, financial and insurance advertisers, and work with Playboy's sales force on other categories.

Gorilla Network said Playboy Online will become a key component in its male lifestyle vertical market that offers advertisers more than 20 million unique male visitors per month.

Playboy Online reaches more than 6.4 million unique visitors per month with 68 million page views, and has attracted such major national brand advertisers as Unilever, Amp'd Mobile, Fox Home Video, Kawasaki and Jack Daniels.

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