UK Surfers More Video-Centric than In U.S.
UK surfers spent 10% of their total time online viewing videos, comScore reported, compared with 6% in the U.S. and 9% in Germany. But France was the leader in this regard, at 13%.
Comscore said that the average UK streaming video viewer initiated 80 streams in April, compared with 65 in the U.S., 64 in France and 62 in Germany.
More than a third (38%) of the 1.98 billion streams in the UK during April were initiated at Google Sites, including YouTube. Google was followed in order by Yahoo Sites, BBC Sites, Fox Interactive Media and Microsoft Sites.