The dotMobi Advisory Group (MAG) and the Mobile Marketing Association (MMA) have signed a global Industry Alliance Memorandum of Agreement. The two groups agreed to support each other's initiatives in
mobile advertising, mobile search and mobile commerce; and to advance the development of a common set of guidelines, best practices and commercialization efforts. Yesterday's agreement came on the
heels of MAG's recent endorsement of the new MMA Mobile Advertising Guidelines.
