News Brief
Liz Claiborne Splits Brands
Jun 22, 2007, 5:00 AM
Liz Claiborne is reorganizing, and promoted Jill Granoff to executive vice president of direct brands. These include Juicy Couture, Lucky Brand and Sigrid Olsen. Granoff, formerly group president of the direct-to-consumer division, will also run the company's outlet and online businesses.
The eponymous Liz Claiborne brand, along with Dana Buchman, Ellen Tracy, DKNY and others will fall into a group run by Liz Claiborne President Trudy Sullivan, according to Women's Wear Daily.
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