Five brands
are leaving McCann-- Band-Aid, Reach, Stayfree, Monistat and K-Y -- but new assignments have not yet been finalized. Spending on McCann's lost accounts was about $100 million last year, according to
TNS Media Intelligence. But "these moves don't affect other [McCann] Worldgroup agencies," says one company rep, and the agency will "continue to support all these brands during the transition
period."
Insiders says other J&J brands will also get new homes with Splenda, in review with four contenders, expected to move to BBDO from Lowe's Alchemy unit. Spending is estimated at around $35 million.
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