News Brief
Studiocom To Spice Up McCormick
Jun 27, 2007, 6:00 AM
Spice giant McCormick & Company has selected WPP Group's Studiocom as its interactive agency for the remainder of 2007 and 2008. Most interactive work was formerly done internally. The agency search was conducted by Jones Lundin Beals, with six other agencies in contention, according to Studiocom.
In addition to interactive services, Studiocom said it will handle search engine marketing and optimization, and media planning and buying strategies.
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