Kraft Singles - Nitro

Kraft Foods awarded its Kraft Singles account to Nitro New York. The assignment will cover marketing communications in both the United States and Canada. The agency bested DDB, DraftFCB and mcgarrybowen for the win. The account is valued at $40 million.
Recommend (2) Print RSS
  • BIZ DEV: Braman Motorcars Names THAT Agency As Digital AOR

    THAT Agency was named digital agency of record for Braman Motorcars' Braman Audi, Bentley, BMW, Porsche, Mini and Rolls Royce brands. THAT Agency and Braman Motorcars have worked together for the past four years, expanding the relationship to handle website strategies, pay per click management, search engine optimization services, social ...
  • BIZ DEV: Believe Advertising To Handle U.S. Media Relations For Nad's

    Aussie hair removal company, Nad's, tapped Believe Advertising to handle its U.S. media relations. For more than 22 years, Nad's has been creating a variety of hair removal products, like Nad's Body Wax Strips, Nad's Natural Hair Removal Gel and Nad's Brazilian & Bikini Wax.
  • BIZ DEV: Santy Added To Delta Air Line's Agency Roster

    Santy was added to Delta Air Line's agency roster, tasked to conduct social listening, especially from a millennial audience. The agency will evaluate conversations going on across social media sites, blogs, review sites and Delta's own channels. The process will help determine themes and attitudes of key traveler segments, helping ...
  • BIZ DEV: RB Consolidates Global Vitamins, Minerals And Supplements Work With McCann Worldgroup

    RB, formerly called Reckitt Benckiser, consolidated its global Vitamins, Minerals and Supplements (VMS) business, including MegaRed and Airborne, with McCann Worldgroup.  The brands were previously handled by KWG in the U.S. and Havas WW in the rest of the world. In 2014, RB appointed three new agencies, McCann Worldgroup, Droga5 ...
  • BIZ DEV: BSUR Wins BiFi and Peperami

    Following a five agency review, Amsterdam-based BSUR was named lead strategic and creative agency for European meat snack brands, BiFi and Peperami. Jack Link's acquired the brands in April, 2014. Previously owned and managed by Unilever, the brands were supporting mainly in the German and UK/Ireland markets, respectively. BSUR is ...
  • BIZ DEV: On The Border Taps Sq1 As Digital AOR

    Following a review, Sq1 was named digital agency of record Mexican grill and cantina, On The Border. The agency will be responsible for leading On The Border's digital plans to grow the business both domestically and internationally. "We are very proud to be part of the On The Border team, ...
  • BIZ DEV: Lowe and Partners Wins CFA

    Lowe and Partners was named global communications agency for CFA Institute, following a review. CFA Institute is a global association of investment professionals with more than 125,000 members in 145 countries. Lowe Profero will lead global communications planning, as well as digital strategy and digital creative. Lowe Campbell Ewald will ...
  • BIZ DEV: RIESTER Wins Park City Chamber of Commerce/Convention & Visitors Bureau

    RIESTER was tapped by the Park City Chamber of Commerce/Convention & Visitors Bureau to create work to increase tourism to Park City. Over the past several months, the Park City Chamber/Bureau reviewed proposals from eight companies. Four finalist firms were given an assignment based on Park City's actual tourism marketing ...
  • BIZ DEV: Filip Technologies Names Child's Play Communications As AOR

    Child's Play Communications was tapped by Filip Technologies to support the launch of its FiLIP2 next generation wearable phone, smart locator and watch for kids ages 4-11. The agency will handle media relations targeted to parents as well as blogger management. FiLIP 2 allows parents to call, text and locate ...
  • BIZ DEV: Golden Corral Names The VIA Agency As AOR

    Following a review that began in August, The VIA Agency was named creative agency of record for Golden Corral. The family-style restaurant chain has more than 500 locations across the United States. "We are excited to have VIA as our creative partner," said Chris Kuehn, CMO of Golden Corral. "Their ...
>> Accounts on the Move Archives