Aflac Backs Nascar Through '10

  • July 9, 2007
Aflac Incorporated has signed a deal to be exclusive supplemental insurance sponsor for Nascar through 2010. The insurance company is also sponsoring Roush Fenway Racing in Nascar Nextel Cup races and four Busch Series races, and the Craftsman Truck Series.

Aflac will also use the Nascar logo in marketing efforts, per a spokesperson, who said the company sees B-to-B opportunities through networking other Nascar sponsors.

--Karl Greenberg

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